Pricing

Fixed price. No retainer to start.

We convert your existing audit, spreadsheet or framework into a branded, evidence-based interactive tool. You know the number before we begin — no scope creep, no hourly billing. Every tool ships on your domain, routes leads to your CRM, and returns results formatted to paste into your proposals.

Single tool

$2,500

one-time, per tool · from

One methodology → one live tool
Evidence connector (crawl / feed / profile / export)
Your branding, your domain
Lead routing to your CRM
Proposal-ready result export
2-week turnaround

Most first tools land $2.5k–$5k depending on the evidence source.

Flagship tool

$7,500

one-time, per tool · up to

Complex or multi-source evidence
Custom scoring & weighted report logic
Multi-step / segmented flows
Priority build slot
A/B-ready copy variants

For the tool that becomes your primary pipeline instrument.

Care plan

$49–199

per tool / month · optional

Hosting & uptime
Content & scoring updates
Conversion analytics
New evidence sources as they appear

Cancel anytime. The tool stays yours regardless.

Why this is priced against your pipeline, not against form software. Agencies pay self-service quiz builders up to $720/mo for tools built on self-reported answers. A done-for-you, evidence-based tool prices against the qualified opportunities it creates — one closed retainer typically covers the build many times over.

Founding cohort

We're taking ten agencies.

The first ten get founder pricing, direct access to the person building your tool, and influence over what we productize next. Start by running Whoa Audit — then tell us what you audit today.

Run a free audit & book a call →

Straight answers

Do I need the monthly plan?: No. The one-time build is a complete, working tool on your domain. The care plan only covers ongoing hosting, updates and analytics if you'd rather not run them yourself.
Who owns the tool and the leads?: You do — both. Tools are agency-branded and agency-routed by design; every lead goes to your CRM, never ours.
What makes this different from a quiz builder?: Evidence. A Whoa tool fetches and analyzes something real — the website, the product feed, the profile, the export — and returns findings your prospect can verify. If a tool could be built in a self-serve quiz app, it isn't a Whoa tool.
What if it doesn't produce opportunities?: We only take agencies that already audit or assess prospects manually, so the demand is proven before we build. The tool makes that motion public and repeatable.